Our approach to banner advertising just may be "breaking new ground." For one thing, an unlimited display of a banner ad is provided free of charge to all our sponsors. This information relates to businesses and organizations for which a sponsorship might not be appropriate for some reason.
Our research suggests that for a business or organization to get started in a banner advertising campaign can cost something like $5,000 to $20,000 for a major advertising firm to setup and manage.
With no guarantees...
Sure!!! Like every small business and organization that would like to increase their internet presence can afford that kind of investment!
But - what we also found out is that $50 for about 3 months worth of banner ads is something that a number of individuals have expressed an interest in. And - why not? That’s less than dinner out for a family of 4 - even at some fast-food chains.
Crash course in Banner Ads:
Banner ads are small graphic images that suggest a product or service and are shown on a lot of websites. Some are long and thin like:
And others are rectangular like the one on the right side of this page (a "live ad" by the way...).
We use the rectangular ones for a lot of reasons but mainly because they show up well on even small mobile phones and are readable.
Now, banner ads can be charged by either the number of times they appear on a website or whenever someone clicks on the ad (called "per-click" advertising). In either case, each time an banner ad image appears on a web page, it is called an "impression." Don’t ask me why, they just are.
We charge by the number or impressions and not the number of clicks visitors do on ads. The reason is simple. There are robots that prowl the internet looking for per-click advertising and (effectively) "click it." That runs up the cost for the advertiser without actually providing them actual results (sad, but true).
Going one step further, the ad size we use is 336 pixels wide by 280 pixels high. In the trade, it is called a "Large Rectangle" Banner Ad. And, as we noted before, they just look better than the long, thin ones.
Finally - each ad is "linked" to the advertiser’s website. That is: when a visitor clicks the image, their web browser accesses a web page the advertiser specified when they setup the banner ad campaign. The link can be to the adveriser’s home page of their website, a specific page on their website or even a Facebook account. (Email links, however, are never used.)
So - how does TSN do it?
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